The Canadian Retail Market Has A Complex And...

The Canadian retail market has a complex and multidimensional history. Retail Nation: Department Stores and the Making of Modern Canada written by Donica Belisle, explores the journeys of major Canadian department stores such as Eaton’s, Simpson’s and HBC between the 1890’s and 1940’s. Specifically, she analyzes their development, morals and societal views from a feminist and paternalist perspective. These complex theories are coupled with both examples and clear explanations in order to gain a deep insight into the history of the Canadian retail market. In addition to a brief overview of the book, I will discuss the interest level, relevance, structure and potential bias within Belisle’s work. Canada’s department stores experienced significant success despite entering the retail market much after stores in Great Britain, France and the United States. After being established in the 1880’s and 90’s, they experienced rapid growth and eventually surpassed major international stores such as Macys, Fields and Wanamaker in sales and store size. This national market domination was far more prominent than anywhere elsewhere in the world (44). Their quick fortune was driven by the innovative use of catalogues and the opening of numerous branches during their heyday in the early 1900’s. This put primarily Eaton’s, but also Simpson’s and HBC, in the spotlight as globally recognized Canadian department stores. These great retail stores had a momentous effect on the CanadianShow MoreRelatedAdaptation vs. Standardization in International Marketing – the Country-of-Origin Effect9552 Words   |  39 Pagesfor the need for adaptation to fi t the unique dimensions of each local market. This research investigates companies’ practical level of adaptation and standardization in international markets. 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